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Featured in Domain Arrivals · 2026-08-11

Ultramode: A Startup Built While Running 100 Kilometers

foundersultra.com ↗ · Weird Finds · score 84.0
Open: public page gives enough substance to understand the site $Paid: pricing, booking, ecommerce, subscription, or paid access is visible ADAds: visible ad load or ad-supported content Pretty: notable design, copy, craft, or presentation Pro: polished, finished-feeling, serious, or operationally mature Niche: specific audience, workflow, or unusually focused use case Human: personal, local, community, civic, handmade, or real-person signal !Suspicious: scammy, spammy, trust theater, finance fog, or credibility concern

Tijs is documenting a live attempt to take a startup from idea to exit while running 100 kilometers through San Francisco.

Why it surfaced

The project turns the build process into an endurance stunt: a MacBook in the bag, XR glasses as a floating screen, and a Joy-Con as a mouse. Its previous 42-kilometer demo produced an app, a mid-race motivational voice called Hypes, and a little national-TV attention; now the site invites cities to host the next run.

Lunch Through the Bee Veil

August 11’s newborn domains include a bee veil with a lockable lunch flap, a book designed to unfold over ten years, a Colombian missing-person and aid board, and a brick studio made by a dad and his 10-year-old co-founder.

This is one of 1,000 discoveries in the 2026-08-11 Domain Arrivals issue.