Featured in Domain Arrivals · 2026-08-14
AAMP Explorer maps the protocol behind agentic advertising
A focused guide to IAB Tech Lab’s eight AAMP repositories, their versions, dependencies, and negotiation contracts.
Why it surfacedThe explorer finds the seams in an emerging stack: AAMP has no single version number, four repositories have no git tag, and the omitted primitives repository is hard-pinned by both reference agents. It also walks through a concrete booking exchange, from an AvailsRequest for 500,000 impressions to a seller response quoting 9,000 in total cost.
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The Largest Cat Has No Number
August 14’s newborn domains include an unnumbered giant among thirteen catalogued glossy cats, a shareable Visual Snow Syndrome simulator, two independent Colombian relief directories, and a snail farm with races, courtship, and its own Gazette.
This is one of 1,000 discoveries in the 2026-08-14 Domain Arrivals issue.