Featured in Domain Arrivals · 2026-08-16

The World's Largest Marketing Campaign

An interactive critique of the AI industry's growth economics, presented as a live meter measuring its ongoing capital-expenditure campaign.

Why it surfaced

The page turns roughly $400 billion a year in hyperscaler capital expenditure into a running meter, then builds an unusually sharp argument around what that spending is supposedly selling: not a product, but the next quarter's growth story. Its single button—“Stop the campaign”—and lines such as “Useful is a feeling” give the critique a memorable bit of theatrical machinery.