Regarde: Forty-Six Objects, One Light on Each

Why it surfaced

Regarde gives its catalogue an unusually firm constraint: forty-six objects across nine departments, selected one at a time. The copy is exacting and memorable, from “It leaves your bra alone” to public prices, body-specific sizing, and a creator circle whose applications are read by a person.

A sharply art-directed beauty catalogue spanning skin, brows, complexion, lips, hair, body, fragrance, tools, and shape garments.