SOMA turns wearable data into hotel hospitality

Why it surfaced

The pitch is unusually specific: one morning view translates sleep and recovery data into a suggested gesture for the hotel team, while keeping raw biometric data out of staff hands. The site also makes the commercial mechanism explicit—SOMA takes a share of revenue it generates—and says its first properties are in Greece.

SOMA connects guests’ Garmin, WHOOP, Oura, and other wearables to hotel service workflows, with consent, to suggest better-timed treatments, meals, and offers.