Carat Brands Reads the Diamond Retailers’ Fine Print

Field notes

Carat Brands structures its coverage around reviews, head-to-head retailer comparisons, policy pages, guides, and a stated methodology. The homepage separates Blue Nile, James Allen, Brilliant Earth, Rare Carat, and Grown Brilliance by ownership, inventory model, sourcing position, or lab-grown focus. Product comparisons are intended to hold shape, carat, colour, clarity, cut grade, and grading laboratory constant, while live-price links lead to the retailers. The site also discloses an affiliate relationship with Rare Carat and says it has not purchased products for testing.