Lienzo Turns CDMX Delivery Fleets into Moving Billboards

Field notes

Lienzo organizes vehicle advertising around route matching rather than fixed billboard placement. Fleet owners specify unit counts, corridors, and prohibited categories, then approve individual campaigns before removable vinyl is installed. The page gives separate monthly rates for vans, trucks, and tortons, and says advertisers receive route heatmaps, GPS kilometers, and dated photos. Its example uses 20 vans and reports an estimated 31.2 million impacts, while explicitly describing those figures as conservative estimates subject to GPS verification.