Picture of a Banana, in Two Rooms

Field notes

The homepage is structured as two rooms: a framed collection of consulting engagements and an unframed banana whose ripening, browning, and permanent marks stand in for ownership. Its calls to action are “take another engagement” and “own one,” while the page also places the concept alongside a Steve Jobs quotation and a reference to worthbuilding.org. The extract does not reveal whether the ownership route is transactional or symbolic.