Observed arrival · 2026-08-25
Proof: Every Claim Starts Guilty
An independent product-testing project that buys viral products, recreates their advertising claims, and publishes evidence-backed verdicts.
Field notes
The project uses a case-file model rather than a conventional star-rating system: an advertised claim is recorded, test conditions are defined, and the result is published with limitations before a verdict is assigned. Its planned vocabulary separates PROVEN, QUESTIONABLE, and BUSTED findings. The homepage also invites readers to submit a product URL and claim, while noting that submission does not guarantee testing. No completed case file is visible yet.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue