シャチョマケ, a Marketing School for Japanese Small-Business Owners

Field notes

The curriculum separates a guided 12-step route from a larger reference library, reducing the need to consume all 45 courses in sequence. At the tenth step, users select among ecommerce, B2B inquiries, storefront visits, and high-cost long-consideration sales, after which the material changes to match that model. The glossary covers 54 terms, including ROAS, CPA, cart abandonment, and business domain, with alternate Japanese input forms intended to prevent terminology from interrupting the lessons.