Starting XI: advertising, but make it football

Why it surfaced

Starting XI turns paid placement into a miniature transfer market: the first 11 businesses can claim free pitch spots, while later bids begin at £1 and can push earlier cards down the squad. The page currently reports zero live businesses, making this both a functioning commercial concept and an unusually empty stadium.

A football-pitch marketplace where businesses bid for positions, rarity cards, and direct links to their websites.