Shade Matcher, for the tyranny of foundation undertones

Field notes

Shade Matcher samples a user-selected point from a photo, then ranks foundation shades using Delta E 2000 and places the sample on a light-to-deep scale. Its comparison set comes from hex values extracted from brand and retailer swatch images in The Pudding’s public foundation-shade dataset rather than official manufacturer specifications. The site says sampling occurs in the browser, while Pro access costs $5 monthly for unlimited spot selections.