Observed arrival · 2026-08-27
Brand My Bicycle Turns a Race Bike into 21 Tiny Billboards
A crowdfunding-style advertising experiment lets buyers claim individually priced logo zones across a Giant Propel Advanced SL 0 race bike.
Field notes
The project maps a race bicycle into 21 advertising surfaces, each with a named location, physical dimensions, price, and percentage of the overall board. The visible tracker reports $0 of $20,000 claimed and no logos on the bike; listed prices run from $230 for the fork crown or stem to $2,120 for each upper or lower down-tube panel. The page states that printed vinyl remains until the bike retires and that unfilled funding triggers full refunds.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue