Observed arrival · 2026-08-28
Is It Selling Me? — a scoreboard for the ad-data chain
An accountability project tracking who receives people’s data across UK platforms, retailers, adtech firms, brokers, and identity graphs.
Field notes
The project divides the advertising ecosystem into platforms, retail media, adtech, brokers, and identity graphs, then records two separate dimensions: the practical cost of refusing and the disclosed recipient category. Its visible dataset contains 22 counted entities, including Morrisons / More Card, TransUnion UK, Criteo, and ID5. The interface also preserves uncertainty rather than forcing every entry into a grade: six entities are unrated, while some settings are marked as having unverified depth.
Observed signals
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Editorial observations of this landing page, not a rating.
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