Observed arrival · 2026-08-28
The Million Dollar Keyboard puts 77 keycaps up for auction
A live auction lets brands claim individual mechanical-keyboard keys, add their logo, and keep the key until another bidder offers 10% more.
Field notes
The interface divides a 77-key mechanical keyboard into individual auction lots, covering ordinary letters alongside modifiers, function keys, the spacebar, and the command key. Each key has a $50 starting price, while an existing holder can be displaced at the current bid plus 10%. Claim forms accept a company name, optional website, key color, and uploaded logo or favicon. The page also preserves a dethroned-holder list and identifies the unavailable Touch ID key as the light-show controller.
Observed signals
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Editorial observations of this landing page, not a rating.
One card from the complete issue