Observed arrival · 2026-08-29
Dear Zuck, the Sunday letter with a $1,000-a-day ad budget
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Rana Sohaib publishes a weekly public letter to Mark Zuckerberg while running a paid room where 500 marketers watch his Meta advertising experiments.
Field notes
The project turns an advertising account into a spectator room: members are meant to see campaign plans, kill calls, and results, then vote on which idea receives the next budget. The page specifies 500 numbered seats at $99 per month for life before a stated invitation-only tier, alongside a $19 Playbook. Its central performance example reports $102,431.19 in pixel-attributed revenue from 818 customers after $26,489.59 in spend, while explicitly separating that figure from profit and bank records.
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