Holmcast Puts Listings on the Living-Room Screen

Field notes

The service describes a short advertising flight timed to the three evenings before an open house, with delivery aimed at blocks around the property rather than a broad real-estate audience. Agents are said to approve the commercial before broadcast and receive an impressions report afterward. The homepage names ESPN, CBS News, and other living-room apps as example destinations, while access appears to begin through an invitation tied to a specific listing.