Observed arrival · 2026-08-30

Matkart, the Norwegian calorie counter with a conscience

matkart.app Observed source

Editorial interest 78/100 Selection signal · not a rating of the site

A Norwegian-language food diary for iPhone with barcode scanning, weight trends, meal planning, and an AI coach.

Landing page captured for the 2026-08-30 issue.

Field notes

The product combines a meal diary with barcode lookup, a personal library of foods and recipes, weight-history trends, and a calendar. Its examples show both a short-message workflow—logging a Big Mac—and photo reading of nutrition tables. The site says Norwegian Matvaretabellen data is built in, while premium adds AI meal planning from the user’s own library and a daily assessment. The homepage lists 99 kr monthly or 999 kr annually for those premium features.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible

$PaidCommerce or pricing visible

✦PrettyNotable craft visible

●ProPolished or operationally mature

◎NicheUnusually specific use

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