Observed arrival · 2026-08-30
Project 997 — Own the Livery
An interactive auction lets sponsors bid for one of 23 logo placements on a Porsche 997.2, with the completed car planned for a five-year road campaign.
Field notes
The campaign divides a Porsche 997.2 into 23 named sponsorship zones, including a hood title, roof billboard, race wing, doors, quarters, mirrors, and splitter. Opening bids span $500 to $15,000, adding up to the stated $80,000 finish line. The page currently reports no claimed placements and no committed funding. Its proposed Founding Lap would take the completed car to each winning sponsor before the five-year driving campaign.
Observed signals
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Editorial observations of this landing page, not a rating.
One card from the complete issue