HeyApprove, the campaign you still have to approve

Field notes

The proposed campaign combines an observed business condition with an offer, discount code, audience, channel, timing, and estimated spend before asking for approval. The sample centers on a Tuesday-afternoon slowdown: 15% off after 2 p.m. for 428 regulars, with email and text delivery and a stated ceiling of $65. The page also describes a QR-code signup campaign for Anaya Coffee, reporting 23 recipients, 10 code redemptions, and $150 in tracked net revenue; those figures are presented as the company’s account, not independently verified evidence.