Backbar Ice Co. Brings the Bar a Better Cube

Field notes

The page describes a sample-first sales process: Backbar brings ice to the bar, tests it in the bar's own cocktails, and then sizes a standing order by weekly volume, format, and delivery day. It offers cube or sphere formats and says customers need only a standard freezer, rather than directional freezers or cutting equipment. The stated service area is Central and Northern New Jersey, with weekly delivery and a sample request handled by email, phone, or the homepage form.