PosterTrace Gives Paper Campaigns a Memory

Field notes

PosterTrace connects a destination link to a generated QR code, then uses scans during poster installation to associate individual posters with locations. The homepage says later scans produce time-and-place logs, while the analytics layer is intended to compare designs and identify areas that perform best. Campaign Manager, Poster Activation, and Analytics Dashboard links indicate separate operational stages, but the extract does not verify those screens or the reported results.