Observed arrival · 2026-09-01
Virality Planner, With Receipts
A private-beta planner for choosing when to publish TikToks, Reels, and Shorts based on comparable videos and creator-level performance baselines.
Field notes
The planner’s proposed unit of comparison is not raw view count but the distance between a post and its creator’s normal performance. Its evidence layer is described as multimodal: captions, spoken words, and video frames can all be used to decide whether a reel is genuinely comparable. The page also promises sample-size labels, including a thin-evidence warning, and a 12-week timing view rather than a fixed posting-day rule.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
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