Observed arrival · 2026-09-02
The Biggest Ego: capitalism gets a leaderboard
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A pay-to-climb company leaderboard where £1 buys one unit of public “Ego” and the top-ranked entrant wins a mystery prize.
Field notes
The leaderboard separates creating a company entry from adding to an existing one, directing visitors to search first so payments accumulate on the same listing. Scores measure only the amount of Ego purchased on the site, not quality, popularity, endorsement, or ownership. The page sets a £10 minimum, offers preset amounts through £1,000, and limits crypto entries to a name, logo, category, and score without links or investment language.
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Editorial observations of this landing page, not a rating.
One card from the complete issue