HIPO wants Himalayan products to travel with a name

Field notes

HIPO frames product identity as shared infrastructure rather than a branding task for individual producers. Its proposed mark would identify eligible goods as Indigenous Products of the Himalayas, while a QR code would connect each certified product to producer and origin information. The initial work is organized around bamboo and bees, with stated coverage extending from bamboo nurseries and plantations or bee colonies and hives through processing, farmer support, branding, and market linkage.