Buy the Earth, one owner at a time

Field notes

The project turns a familiar domain name into a single public position that can be claimed, displaced, and claimed again. Each owner receives a permanent number, while the homepage can display a name, an 80-character message, and a link. The site states that each takeover must exceed the previous payment by $2 and that 51% of every dollar goes to the Earth; the extract shows the checkout interface but no completed ownership history.