How to Sell That Turns a Sale into a Cast of Characters

Field notes

The framework separates participants from departments, listing roles such as tender manager, application engineer, media ops, and channel partner manager. Its six visible play types use different stage counts and vocabularies: complex B2B sales run from Discover to Advocate, while ecommerce runs from Browse to Reorder. The page also says that the company name stays last, making the method an attempt to describe the movement of a sale before attaching it to an organization.