Shelfgeist Turns Quick Commerce Into a Pincode-Level P&L

Field notes

Shelfgeist frames quick-commerce measurement around local evidence rather than citywide averages. Its proposed workflow ranks stockouts by revenue at risk, monitors competitor placement against branded searches by locality and hour, and compares the exact pack sizes shoppers encounter. The page illustrates the method with 72% availability against a 94% city average, three rival advertisers, and a 262% gap against a substitute. The homepage says additional platforms, including Blinkit, Zepto, and Instamart, are coming next.