AuditMyAds finds the spend your Amazon ads cannot explain

Field notes

The audit runs against an Amazon Sponsored Products search-term report supplied as Excel or CSV, with optional brand terms and separate ROAS targets for branded and unbranded traffic. Its published rules require both a click floor and a dollar floor for zero-order spend, while negative-keyword suggestions are framed as recommendations because the report cannot reveal an existing negative list. Results can be filtered, exported as CSV, or turned into an editable agency email.