Childhood, Inc. — Who Owns Your Childhood?

Field notes

Childhood, Inc. organizes 99 franchise files around estimated lifetime revenue rather than company valuation, then separates totals into channels such as retail, merchandise, games, and box office. Its Pokémon example assigns $119B of a $131B total to retail and merchandise, while the homepage also offers a 30-second Barcode guessing game with 72 possible answers. The project attributes its figures to Wikipedia’s highest-grossing media franchises list and linked sources, and says the collection is reviewed monthly.