Observed arrival · 2026-09-05
IndieUTM, a UTM builder with no upgrade nag
A browser-based tool for building, editing, and reusing Google Analytics campaign links without an account.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
Field notes
The builder accepts a destination URL and five campaign fields, then produces a copyable tagged link. It can also parse an already tagged URL, preserve unrelated query parameters and fragments, and save up to 20 named presets plus eight recent links in the browser. The page states that entered values are neither sent to IndieUTM nor published, while linking its conventions to Google Analytics campaign URL guidance.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
ƒJavaScriptBrowser-side code central
One card from the complete issue