Observed arrival · 2026-09-07

Shrubs, the plant-watering app with a social feed

shrubsapp.com Observed source

Editorial interest 78/100 Selection signal · not a rating of the site

A Norwegian iPhone app that reminds you when each plant needs water, estimates the amount, and lets you share your collection with friends.

Landing page captured for the 2026-09-07 issue.

Field notes

Shrubs describes a three-step onboarding flow in which a user photographs a plant, reviews the app’s proposed identification, and names it before saving. Watering schedules are presented as specific to plant type, room, and season, with reminders intended to work offline. The social layer includes a newest-first feed, private or public profiles, shareable plant links, and “sunbeams” as lightweight reactions. The homepage says testing is underway with a small group before an App Store launch.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible

✦PrettyNotable craft visible

●ProPolished or operationally mature

◎NicheUnusually specific use

◉HumanPersonal, local, civic, or handmade

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