The $2.4 Billion Crisis

Field notes

The campaign compares Ventura County crop reports from 2015 through 2025 with CPI-U-adjusted values, separating nominal gross revenue from constant-dollar revenue. It also presents commodity-group averages and production costs: strawberries are listed at $807.0 million earned against $815.1 million spent, while lemons are listed at $181.7 million against $203.5 million. The page attributes its figures to Ventura County Agriculture/Weights & Measures and frames the proposed Agricultural Economic Index as a way to track economic viability rather than output alone.