Spendleak finds the search terms quietly eating your ad budget

Field notes

Spendleak takes a Google Ads search-terms CSV with cost, clicks, and conversions, then groups its queries into one-, two-, and three-word patterns. Users can filter groups whose underlying queries produced no conversions and copy selected phrases as phrase-match negatives. The page says analysis happens locally in the browser and the file disappears when the tab closes. Its example includes “free course” at $1,284 across 312 clicks with zero conversions, while noting that overlapping groups are signals rather than a budget breakdown.