Observed arrival · 2026-09-13
CPITruth: the keyword ad-spend detective
A $29-per-month tool that says it joins Apple Search Ads spend with App Store downloads and RevenueCat revenue to judge individual keywords.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
Field notes
CPITruth describes a read-only pipeline connecting Apple Search Ads, App Store Connect, and RevenueCat, then assigns keyword-level states such as WORKS, DEAD, TOO EARLY, and PRUNED. Its examples include “home library” at $7.54 spent with zero installs and a one-week account showing 11 dead keywords. The site also proposes an “organic halo” column, assigning each keyword a conservative share of unattributed revenue based on its share of spend.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
⊠LoginAccess appeared gated
$PaidCommerce or pricing visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
One card from the complete issue