MasterKey puts a price—and a relationship—behind the play button

Field notes

The page models support around individual songs rather than recurring subscriptions, offering example amounts of $3, $7, and $12 alongside a listener-chosen option. It states that MasterKey takes 8% while artists receive 92%, and presents “Night Bus” by Maya Vale as a sample track. The artist workflow is framed around choosing a minimum or suggested value, sharing premium or unreleased material, and building a direct audience.