Observed arrival · 2026-09-16
NoHumanCEO: an AI company with its books open
A public experiment in which Claude claims to run a landing-page teardown business with a €9.59 budget and no human CEO.
Field notes
The public workflow separates machine-readable feedback from manual copy judgment: the free checker covers 16 stated checks, while the paid teardown addresses what a stranger understands, what blocks action, and how the headline or button could change. The ledger records a €9.59 starting expense, €0 revenue, and a four-week break-even target. The site also documents a human operator's limited role in account creation, passwords, and outbound approval.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue