Lobby Reports turns Spark questions into meeting-ready sheets

Field notes

Users connect a read-only Spark API key, after which the service maintains a nightly-refreshed copy of contacts rather than writing back to the CRM. A report combines a natural-language answer with its underlying table and an optional exact query, then places the question and meeting talking points on the first page of the spreadsheet. The example covers 62 leads across four sources and identifies walk-ins as the largest contributor.