Observed arrival · 2026-09-18
SEROUI Rethinks Which Way a Screen Should Read
SEROUI is a Korean interface research lab exploring vertical and horizontal reading through live text, contact, and automotive UI prototypes.
- For
- Interface designers exploring vertical reading systems
- Worth noticing
- The contact prototype expands selected names in the same reading direction and supports local profile-card export.
Field notes
SEROUI combines a vertical-text laboratory with concrete browser experiments rather than presenting only a design thesis. Its text-flow tool compares up to 2,000 characters locally, while the contact prototype turns entered fields into a direction-aware profile card with PDF and JPG export. The archive lists a hybrid user-interface paper and three typefaces, and the page identifies automotive information displays as a future application area rather than a demonstrated product.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue