Observed arrival · 2026-09-19
AKAI Label Brings Velhe’s Handwork to the Shopping Cart
A Pune-based craft label selling block-printed, screen-printed and hand-embroidered textiles made through a women’s training programme.
- For
- Shoppers seeking Indian handmade textiles
- Worth noticing
- Larger textile repeats are screen-printed by hand across a forty-foot table.
Field notes
AKAI Label presents six priced products across apparel, accessories and home textiles, with browsing organized around block print, screen print and Aari work. Its process descriptions are unusually concrete: carved teak blocks are pressed motif by motif, while larger repeats move across a forty-foot table. The homepage attributes the label to the Jeewan Jyoti Women Empowerment Program and states that more than 4,000 women have been trained, although extracted impact counters separately display zero.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue