Observed arrival · 2026-09-19
KRYPHS: A memory for performance agencies
KRYPHS links ad creatives to the campaigns and results behind them, helping agencies find, compare, and refresh winning videos.
- For
- Performance marketing agencies with active creative teams
- Worth noticing
- The workflow links each video version to campaign metrics including ROAS, CPA, CTR, and hook rate.
Field notes
The proposed workflow preserves the relationship between a video file, the campaign that used it, and the resulting metrics. Examples distinguish basic, clean, and pro edits, with ROAS, CPA, and CTR attached to each version. The page also frames the product as a coordination layer: a buyer flags a winner, an editor receives files and metrics, and the refreshed version links back to the campaign. The AI assistant is presented as a feature for Growth and Scale plans.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue