Observed arrival · 2026-09-20
Fucking Marketing: A Field Guide to Why Brands Work
A sharp media project examining the strange, effective, and frequently questionable ways brands make people notice, click, buy, and care.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Marketers, brand strategists, and curious media readers
- Worth noticing
- The site pairs case analysis with proposed tests on pricing, swearing, and deliberately rough creative.
Field notes
The project uses a magazine-like structure rather than a conventional marketing-services funnel: named shows separate case studies, opinion, industry change, and post-mortem analysis. Its lab marks individual tests as next, in progress, or queued, including a €97-versus-€100 pricing comparison and a test of swearing in creative. The homepage also offers a weekly email with a deliberately constrained editorial format.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
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