Observed arrival · 2026-09-22

Rastro: WhatsApp Attribution for Kommo

rastroads.com Visit website

Editorial interest 78/100 Selection signal · not a rating of the site

Rastro connects WhatsApp ad clicks to Kommo CRM leads, then sends qualified stages and sales back to Meta Ads as conversion events.

Landing page captured for the 2026-09-22 issue.

For: WhatsApp-first sales teams using Kommo and paid ads
Worth noticing: The page describes 37 data points per click, including UTMs, click IDs, device, city, and button source.

Field notes

The page lays out a specific attribution chain: advertising click, WhatsApp conversation, Kommo lead, then a conversion event returned to Meta. It says the system records identifiers such as fbclid, gclid, ttclid, device, city, and clicked button, while CTWA traffic can use ctwa_clid for a direct link. A visible example follows a lead from a Pop 110 advertisement to a Kommo record and an R$18,800 purchase.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible

⊠LoginAccess appeared gated

●ProPolished or operationally mature

◎NicheUnusually specific use

ƒJavaScriptBrowser-side code central

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