Observed arrival · 2026-09-23
AVA, the AI Visibility Auditor
AVA says it measures what AI assistants tell people about an organisation, checks those answers against the organisation’s own website, and creates timestamped records of the results.
- For
- Organizations documenting how AI assistants describe them
- Worth noticing
- The page distinguishes its included RFC 3161 timestamp from an opt-in, contracted eIDAS-qualified timestamp.
Field notes
The described workflow starts with questions buyers might ask and preserves the assistant’s answer with its model and timestamp before comparing it with the organisation’s published material. The site says the standard RFC 3161 timestamp is included, while an eIDAS-qualified timestamp is a contracted, opt-in extra. Its homepage also explicitly says AVA does not promise to change what a model says.
Observed signals
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Editorial observations of this landing page, not a rating.
One card from the complete issue