Observed arrival · 2026-09-23
SponsorBoard maps podcast advertisers by trade
A directory of companies advertising on niche podcasts, organized across 14 trades and linked to specific shows and episodes.
- For
- People researching podcast sponsors by trade
- Worth noticing
- It explicitly excludes rates, spend, audience figures, and contacts, and cautions that not seeing an advertiser does not mean a show has none.
Field notes
The homepage groups sponsors by trade and publisher, with example boards ranging from developer tooling to summer camp. Its methodology says it follows active English-language business, technology, and trade podcasts with 40 or more episodes, drawing trade boundaries from observed advertisers rather than publisher labels. The site also limits what the data can establish: it reports neither commercial terms nor audience figures, and says an unobserved advertiser cannot be treated as absent.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue