Observed arrival · 2026-09-25
Colophon audits AI content one asset at a time
A Bristol practice reviews ads and other published content for EU AI Act Article 50 disclosure needs, then records its decision and reasoning for each asset.
- For
- Agencies and publishers with EU-facing AI content
- Worth noticing
- A specimen entry dated 18 September 2026 marks an AI-generated product setting “No label required.”
Field notes
The page defines an “asset” as a single ad, image, video, audio clip or post, then shows sample Disclosure Record entries with placement, first-live date, AI contribution, decision, label and review date. One sample records a product feature added by AI and calls for labeling; another records a generated background behind a photographed product and says no label is needed. The site says its fixed-price offering includes written reasoning for each decision, though the extracted page does not expose the actual prices.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue