Observed arrival · 2026-09-26
Ontoy makes the bus legible
Ontoy is a Spanish-language browser app that shows bus routes, nearby stops, and how many stops away a bus is.
- For
- Spanish-speaking bus riders checking routes and stops
- Worth noticing
- Route colors are meant to match across the app, stop sign, and bus; service notices show a date and who provided them.
Field notes
The homepage explains a shared route-color convention: a concessionaire chooses a color that appears on the stop sign, in the app, and on the bus. Its visual key uses character orientation and expression to communicate whether a bus is approaching, departing, or lacks available data. The examples also show saved stops stored on the phone and service notices attributed to a concessionaire; these are presented as product behavior on the site, not independently verified.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue