Observed arrival · 2026-10-03
Tell: a second-by-second dial for political ads
Tell pitches a tool that predicts how different voter groups will react to a campaign ad, then scores those reactions across a campaign’s voter file.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Republican campaign teams and political ad consultants
- Worth noticing
- The demo separates a modeled “Tell Score” from a live panel’s “Read,” and labels its sample curves and numbers as made up.
Field notes
Tell says it examines each ad’s images, words, and sound, then aligns those elements with second-by-second panel reactions. Its pitch is to distinguish a live panel “Read” from a predicted “Tell Score,” and to use disagreements between them as a learning signal. The page cites ten years of Republican testing, while clearly marking its on-page sample moments and reaction numbers as fictional.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
◎NicheUnusually specific use
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