Observed arrival · 2026-10-07
A decade of UK brand copy, measured
Brands over time tracks how 121 UK brands’ writing changes across years, sectors, and nearly 16,000 pages.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Brand researchers, copywriters, and curious readers
- Worth noticing
- The homepage says 39 brands have at least 10 dated pages both before ChatGPT and from 2024 onward.
Field notes
The homepage groups brands by sector and lists dated page counts, including separate before-and-after totals for many entries. It describes the source material as blog posts, press releases, and announcements, with archived homepages added as a second kind of record. Some historical pages are attributed to the Internet Archive; the supplied extract does not include the method section’s details.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
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