Observed arrival · 2026-10-07
The Reality Check: business money, without the fog
A set of free business-finance tools for checking cash flow, hiring, customer concentration, runway, spending, and owner pay.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Small-business owners weighing cash and hiring decisions
- Worth noticing
- The page says calculations stay in the browser and figures disappear when the tab closes.
Field notes
The six checks frame business finances as specific decisions: whether a hire can pay for itself before runway runs out, what happens if a major customer leaves, and what remains after the owner pays themselves. A linked walkthrough uses a made-up shop, while the page describes the newsletter as an every-other-week, plain-English look at the money side of running a business.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
◎NicheUnusually specific use
One card from the complete issue